EPICS Team, FitStart Kids, is making entrepreneurial progress in using the Fitbit activity trackers to fight childhood obesity! The team utilizes the Fitbit activity trackers to equate steps to incentives and rewards that can be used to buy upgrades, bonuses or new features within the virtual game environment. Participants design their own unique character or avatar in the game, are paired with a mentor, and placed on a virtual team. They can challenge teammates and compete against other teams to win prizes, while receiving bonuses from answering health questions and meeting nutrition goals. Read more here!
